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LinkedIn is a powerhouse for turning out successful b2b campaigns. Get a FREE consultation with one of our experts about the right approach for your business.
LinkedIn adverts are a great way for b2b companies to reach potential customers and grow. Here at Custard, we can help you reach a professional audience with messaging which is on-brand, fits your tone of voice, strikes all the right chords and drives engagement. We can also combine your LinkedIn advertising activity with marketing comms on other platforms to bring you a truly integrated campaign which converts.
This screengrab is taken from one of our client performance tracking dashboards. It shows that our work to restructure this client’s paid social account in April has taken ROAS from around 100% during May 2022 (break even on ad spend) to 300% in May & June 2023. Performance in June 2023 massively beat the summer lull experienced during June 2022. This transformation took just a month to implement, with results quickly felt by the client. We’re all about the bottom line, which is why we regularly update our latest results page to share evidence of our good work.
We can do this for your business.
Increase conversion rates with effective lead magnets.
Attract specific decision makers with precise targeting.
Streamline and scale your funnel with automations.
Here at our LinkedIn ad agency, we provide a turnkey service so you don’t need to worry about a thing. Our campaigns can incorporate any or all of the following areas – tailored to make the most of your own in-house capabilities and capacity:
With the right strategy, LinkedIn Ads can help target the right audiences and generate more leads or sales. However, designing a successful ad campaign can be complicated, time-consuming and require specialised skills – and this doesn’t even factor in management of LinkedIn advertising costs. This is why it’s important to hire a professional team, like the one here at our social media agency Kolkata, that specialises in developing campaigns on this platform.
A good LinkedIn Ad agency will have experience in creating successful campaigns that get results. They also understand how best to use the platform’s targeting capabilities and other features such as dynamic ads. Contact us today for more information on how we can utilise LinkedIn Ads to grow your business.
LinkedIn offers three options for advertising, known as Sponsored Content, Sponsored Messaging, and Text & Dynamic Ads. Alongside these options, you can also choose to include a pre-filled lead gen form to most of these ad formats:
Sponsored content is an effective way to share stories or updates about your company in a visually appealing format.
You can choose single image ads, video ads, carousel ads (which tell an interactive story combining multiple images), event ads, or document ads.
This allows you to engage your audience in LinkedIn messaging. You can choose to have a conversation ad, which allows you to start a conversation with professionals through a choose-your-own path experience. Message ads are also available, enabling you to send direct messages to your prospects to spark immediate action.
These will be presented on the main LinkedIn feed, just as sponsored content will. Text ads are managed using a PPC advertising platform. Spotlight ads showcase your product, service, event and so on to increase traffic to your landing page. Follower ads can be used to promote your LinkedIn page in order to acquire more followers.
LinkedIn Ads are the perfect way to reach a global audience of professional and business contacts. With LinkedIn Ads, businesses have an effective means of promoting their products, services and online presence. This form of advertising allows companies to target specific audiences with their message or offering in a cost-effective manner.
LinkedIn Ads allow you to create automated campaigns that target specific users based on their interests, job title, location, industry and more. You can also choose from different ad formats such as text-based ads, image-based ads and video ads. Once you have created a campaign on the platform, it will be automatically optimised and adjusted to ensure maximum efficiency at minimal cost. Additionally, all of your campaigns come with detailed analytics which give you an overview of your performance metrics so that you can track progress over time. LinkedIn Ads can use advanced targeting features such as retargeting and lookalike audiences to ensure they are reaching the right people with the right message at the right time.
With LinkedIn Ads, marketers are able to target exact groups within a larger industry and create campaigns specifically tailored to those audiences. This level of segmentation allows B2B companies more control over who they reach and how they do it.
