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There’s so much more to Google Shopping since the advent of Pmax. But you can be assured that your campaign is in safe hands with WebView.
Whether you’re a small start-up or an established brand, we can successfully set up and manage a Google Shopping campaign that generates tangible profitable returns. We know how to configure and optimise your feed to get more the most out of it, and we can integrate it seamlessly with Performance Max.
This screengrab is taken directly from the top level of one of our retail client accounts (with permission) in Google Ads – no filters. It shows that our work increased ROAS from 170% to over 700%, and reduced CPA from £25.75 to £7.80 in just 6 months between January 2023 and June 2023. This was a game-changer for our client. We’re all about the bottom line, which is why we regularly update our latest results page to share evidence of our good work.
We can do this for your business.
Google Shopping management should be a collaborative process – if we work closely with you to organise and perfect your product feed, we can make your budget work harder. Every penny will matter. Our expert team will develop a data-driven approach to your Google Shopping campaigns, combining detailed customer insight with business data, like stock levels, promotional ranges, and product margin.
We know how to optimise your PLAs to deliver better click through rates
We have a range of techniques to better showcase your products, such as maximising use of optional fields
We can set you up and give you advice on utilising promotion extensions to target value savvy consumers
We employ various data connectors and custom fields to silo performance metrics in a way that makes sense to your business
There are two main options for handling Google Shopping campaigns. For smaller companies, managing campaigns internally is probably the most cost effective solution. However, for large companies, outsourcing Google Shopping campaign management to an agency can be more cost effective.
Google Ads requires a large amount of keyword research, to ensure ads are only shown for relevant terms, as well as content creation on the ads themselves. Google Shopping uses information already provided by your product page and Google Shopping product feed to targets your relevant keywords. That’s why you need an expert Google Shopping Agency Manchester to manage your accounts.
With proper Google Shopping Ads management, Google Shopping feeds can be formatted a number of different ways, but are most commonly done using an XML feed. This ensures a direct link between the shopping feed and Google Merchant Centre, meaning price changes, new products and removed items automated updated each time the feed is fetched. Other accepted formats are CSV product files, as well as API links direct from platforms such as Shopify.
Google Shopping is Google’s own advertising network – via Google Merchant Center – that allows you to place your products in front of people who are ready to buy them. Google Merchant Center is the warehouse to Google Ads’ shopfront.
Unlike other Adwords platforms, Google Shopping relies on the shopping feed you input to inform it on what products are included and for which queries should be displayed rather than solely bidding on keywords. This means that advertisers need to use optimised, correctly formatted feeds to upload their information for the best chances of being displayed for the correct queries.
Your shopping feed could encompass your entire product range or simply a selection, such as your bestsellers. It can also incorporate other areas of information like review stars, pricing, product specs and much more.
When working with Google Shopping, it’s important to consider a holistic campaign plan. Shopping campaigns will only ever capture inbound traffic, so we will ensure that you’re properly set up to attract new customers and audiences effectively, and to make the most of returning shoppers too. So, leave it to our Google Shopping Agency Manchester to work it out for you!
